Content Marketing is the creation of videos, blogs, social media posts, etc. that is created to educate about and create interest in products, services, and brands.

Content marketing is creating the words and content that search engines use to categorize and rank websites.

I mean, yeah. But more importantly, writing optimized words that come from the heart (cheesy I know) can give your website the personalized touch that brings in your ideal customer! Content marketing is developing the tone and feel for your brand while adding keyword-rich content for your search engine optimization efforts.